This year’s Best of Best award of the Automotive Brand Contest in the Events category has gone to the Mission Astra for the launch of their new Opel Astra. The design board handed out the international design award during this year’s Paris Motor Show.
The German brand invited 3500 distributors and fleet customers to the spanish deserts the Mission Astra last year. They could enjoy 17 days of a Look & Feel experience located in the Race Track Mike G. Guadix in the stunning Sierra Nevada. The guests could test the new Opel Astra in the Astra Launch Base and enjoy the great views of the night sky in their luxury Bubble Suites.
The project was carried out by the agency Uniplan, specialists in Concept, Creative Lead, Show Production, and Construction. Grass Roots Germany was in charge of Destination Research, Guest & Travel Management, Test Drives & Car Coordination und Hotel Management
Team Andaluces coordinated the event directly on-site.