Malaga is one of our favorite locations in terms of automotive presentations. It is located in southwest Spain between Gibraltar and Granada and it offers a perfect weather, culture, style and a huge variety of event activities. We have already enjoyed this perfect combination in previous events, for instance the press presentation of the Ford Focus in a hotel close to Malaga directly linked to the testing race tracks that reached Sierra Nevada.
The Ford Brand Awareness took place in Malaga as well, followed by the Ford Focus presentation for the most important European wholesalers. More than 150 wholesalers a day came to Andalusia for the Ford Fleet Event. Their test cars were available for them directly at the airport.
The press presentation of the Ford Mondeo was quite similar. The journalists highlighted the locations and stations used in the event, that were completely unknown to them.