For the presentation of the new Fiesta the implementation of events for three different target groups was commissioned by Ford. All events took place in June and July 2017 in Valladolid in the northern part of Spain. For the operation on site the british agency Touch Associates elected Team Andaluces.
The beginning was made from the 24th until the 30th of June with Ford Lifestyle Press including influencers and bloggers at the Plaza del Milenio. Followed by the European Press representatives of automobile and business media from the 3rd until the 24th of July at the same locations, before the clients of Ford Fleet nearly at the same time from the 10th to the 24th of July at Finca el Pinar in Arévalo got to know the new car and its capabilities.
Meanwhile Team Andaluces is operating throughout Spain and has an extensive know how as a Destination Management Company.